✦Drinks
Independent maker
A new way to live—and shop
Sugar-free is
more than a label.
It’s a movement.
Find the products, people and small businesses making life with less sugar easier—and a whole lot more interesting.
Clear ingredient standards Founder-first stories Small-brand discovery
Why SFIM exists
Finding sugar-free should not feel like a scavenger hunt.
We believe shoppers deserve one trusted place to discover options across the whole of everyday life—not just one aisle. And the independent founders doing the hard work deserve a bigger audience, a stronger business and a real chance to scale.
Start discovering
There’s more out there
than you’ve been shown.
Preview collection — founding brands are now being invited.
◆Sweet
Founder-made
Cocoa Without Compromise
No added sugar • rich cocoa☀Snacks
Small-batch
Sunday Morning Crunch
Sugar-free • pantry ready●Pantry
Family recipe
Real-Deal Barbecue
No added sugar • bold flavor✣Personal care
Wellness startup
Clean Mint Ritual
Sugar-free • everyday essential★Kids
Parent-founded
Lunchbox Little Wins
Sugar-free • family friendlyThe SFIM standard
Clear enough to trust.
Human enough to use.
“Sugar-free” can mean different things on different packages. SFIM will make the distinction visible instead of burying it.
0g sugar verified from the current labelSweetener type stated plainlyNo-added-sugar claims identified separatelyIngredients and certifications linked when provided
SFIM provides product information, not medical advice. Always review current packaging and consult a qualified health professional for individual needs.
HOW PRODUCTS WILL BE SHOWN
0gSUGAR
Sugar-freeCurrent label reports less than 0.5g sugar per serving
NA
No added sugarNo sugar added during processing; natural sugars may remain
S
Sweetener disclosedWhat creates sweetness is shown up front
Products are reviewed from information supplied by brands and current packaging. Formulas can change.
The people behind the products
They didn’t start with a trend.
They started with a reason.
SFIM gives founders room to explain the diagnosis, family need, frustration, recipe or conviction that led them to build something better.
“The best small brands carry a story the package can’t hold. We’re here to make sure people hear it—and help the business behind it grow.”
From promising product to scalable company
Built a better product?
Let’s build a stronger business.
PEAGPrivate Equity
Advisors Group
Advisors Group
Position
Clarify the brand story, customer and category opportunity.
Prepare
Strengthen economics, operations, distribution readiness and the pitch.
Place
Pursue the right retailers, partners, capital and growth channels.
Growth should not require giving up what made your brand matter.Strategy • Unit economics • Operations • Retail readiness • Capital positioning • Partnerships
Talk with PEAG Help build the shelf
What sugar-free product are you still hunting for?
Your requests will guide the products and founders SFIM seeks next.